Netherlands export breakthrough
24 February 2015
Storage tank manufacturer Clarehill Plastics has landed two major deals in the Netherlands after a two-year battle to break into the lucrative Dutch market.
The Moira-based firm, which sells under the name Harlequin, signed deals with two Dutch petroleum product installers, Mokobouw
and Van Der Heijden
, with advanced orders worth over £400,000. The Dutch contacts were made following meetings orchestrated by Clarehill Plastics and Invest NI. Clarehill is also in talks with other businesses, which could see the firm sign deals in the Netherlands which may top more than £1m in total this year. The top selling products are the KIWA certified fuel dispensing tanks
available in 1400L, 2500L and 5000L.
This is the first time the company has gained business in the country, after spending the last two years trying to gain a foothold in the market, Chris Mackie, Clarehill's export sales manager, said. "The Netherlands is a market that we've been targeting for some time as part of our export development strategy to accelerate growth in global markets. "The EU state has tight environmental rules surrounding storage tanks for heavy liquid products, such as heating oil, which makes the market hard to break into. "The product certification process took around two years and involved considerable investment especially in terms of time in the Netherlands. We were prepared to devote the time and other resources because the Netherlands is an important market with immense potential for our products."
The company, which has 30 years' experience in the sector, has sales in over 20 countries, including France, Belgium, Scandinavia, Japan, Singapore and Australia.
As featured in the Belfast Telegraph 4th Feb 2015
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